The definitive guide to creating keyword-rich content for your business

Helen Jackson
7 min readSep 16, 2019

Do you match the search intent behind your chosen keywords? Here’s why it’s important and how you can create keyword-rich content for your small business.

What is keyword research, and what can it do for your small business?

Keyword research, although the phrase itself sounds technical, you can do it yourself for your small business. But it’s important to note that it is a process that is time-consuming but rewarding for your business,

As defined by Moz:

“Keyword research is a core SEO task that involves identifying popular words and phrases people enter into search engines -make in an attempt to figure out what to rank for. Researching keywords gives marketers a better understanding of how high the demand is for certain keywords and how hard it would be to compete for those terms in the organic search results, offering some direction to optimisation efforts.”

Why you should keyword optimise your site NOW

I have attended many networking events, and the running theme with small businesses is they’re receiving many word-of-mouth referrals and aren’t struggling for business leads right now.

Search engine optimisation, or SEO, is not for failing businesses.

It’s the opposite of that. A good content SEO and keyword strategy are what sets good businesses apart.

If you wake up tomorrow and your referrals aren’t as free-flowing as they used to be, what are you going to do? Magic up some leads?

Keyword research is the backbone of a solid content SEO strategy, and it’s something that takes time and effort to build. But the results, over time, are worth it.

How to find out what your audience is searching for

If you don’t have any SEO tools, it might be worth investing in a tool that can help you keep track of your website progress. A tool that can monitor rankings and help you identify new possibilities when it comes to…



Helen Jackson

I’m a freelance writer sharing freelance advice, tool reviews, and writing tips.